The Beauty Trends Set to Dominate 2024

Step into the future of beauty as we unveil the makeup and beauty trends set to dominate 2024. With the continuing rise of TikTok and beauty creators, the landscape is evolving at an unprecedented pace, with innovation meeting everyday wear. From new application techniques to cutting-edge products, influencer collabs to sustainable and natural formulas, a world once dominated by the big brand giants is being taken over by small, locally sourced brands with tight knit online communities. Whether you're a minimalist or a trend enthusiast, get ready to adapt your routine with the changes that 2024 has in store for the beauty industry.



Natural skin is in for 2024, and any products that can give your complexion a subtle boost without taking over your natural beauty are essential for your makeup kit. Start with a base of a solid skincare routine, then add a hint of contour to accentuate your features and highlight your natural beauty spots and freckles. Our Bronze Bae cream bronzer and contour is available in four shades, made with a dreamy, blendable formula, ideal for adding a little more definition without giving a cakey effect. Plus, it pairs perfectly with our Duo Bronzer & Contour Brush for a smooth application - no harsh lines in sight. Our Frekii Pen is subtle and long-lasting, perfect for ensuring your unique natural features are brought to the surface of any other makeup your wearing.

For an even bigger base boost, invest in non-invasive treatments that will have a long-term impact on your facial complexion. The celebrity-favoured Brazilian Facial Lift+ is our must have treatment for 2024, offering lymphatic drainage and powerful anti-ageing benefits, whilst targeting stubborn areas of fat. Results can be seen after the first treatment and only continue to improve with a full course. Find a Brazilian Facial Lift+ stockist here.


Body Care Boom:

98% of the body's skin is below the neck, yet we often focus heavily on skincare for our face and forget about the rest of our body. Self-care shouldn't be an added pressure - it should be an enjoyable experience, making it easier to keep up with a routine. Our TLC Creams are made with a specialised blend of moisturising agents with a creamy, silky texture that glides effortlessly onto the skin. A little goes a long way! They're also available in six designer-inspired scents, leaving your skin feeling nourished with a luxury scent that lasts all day and night.

For an added boost on your booty and thighs, use our Rebooty Booty Growth & Cellulite Gel and Peaches & Gleam Booty Mask to nourish the areas of skin we often neglect.


Clean Beauty:

Over the past few years, the focus on clean, locally produced beauty products has grown significantly, and it isn't set to slow down. As we become more aware of our impact on the world, switching to more sustainable and natural products shouldn't cost a fortune. At BBare, we focus on creating products that are clean, vegan, cruelty-free and made in-house at our Manchester HQ wherever possible, with accessible and competitive pricing for all. You can discover our full range of products and find more information on each one here.


Modern Gourmand & Unisex Scents

Comforting, edible scents that offer nostalgia and play into the Y2K vibes that have been making a comeback over the past year. Think sweet scent notes, like vanilla and cherry, with a long-lasting effect. Our Red Cherry and Vanilla Rose Solid Perfume Pods fit the bill, with scrumptious scent notes and a formula that lasts 3x longer than traditional perfumes!

Unisex scents are also making a huge comeback for 2024, as more people are stepping out of their comfort zone and trying fragrances that differ from the scent they've been stuck on for years. Many of our Solid Perfume Pods are inspired by designer unisex scents, including My White Orchid (inspired by Tom Ford's Black Orchid) and Le Angel 33 (inspired by Le Labo's Santal 33).


Fluffy Brows

In 2024, brow trends move to a more natural look, emphasising fluffy and feathery styles that embrace your natural growth pattern. For styled brows that stay all day, you NEED our bestselling Brow Bae Kit, featuring our Brow Bae PodGrowth Activation Spray and Duo Brow Styling Wand. It's easy enough for anyone to use, adding lift and shape to even the sparsest of brows!


Regardless of trends, most importantly, your beauty and makeup routine should be about embracing YOU. If you love it and it makes you feel comfortable, empowered and naturally beautiful, that's what matters. Don't be afraid to play around with new products and find what works best for your style and routine.

Discover the full range of BBare products here and get free shipping on all orders £30+!